Edgeboard identity

Edgeboard identity

Written by Imar. Posted on November 30, 2011. Filed under Inspiration. Tagged Hampus Jageland, Identity, Logo, Paris, Stationery, Sweden. Bookmark the Permalink. Post a Comment. Leave a Trackback URL.

Hampus Jageland, a Swedish designer based in Paris, designed this simple and clever identity for Edgeboard – an equally simple and clever product. I love the thinking behind it and the way the logo interacts with its environment. The tightly kerned bold geometric lettering doesn’t hurt either.

Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against.

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3 Comments

Lisel

Posted December 1, 2011 at 11:09 am | Permalink

I love this, somehow identify with it! It kind of ‘wraps’ while at the same time signalling flexibility without sacrificing order and precision….

Reply
- Imar
  
  Posted December 1, 2011 at 11:14 am | Permalink
  
  Yes, well said!
  
  Reply
tanee

Posted December 6, 2011 at 9:53 pm | Permalink

i like the B on the building!

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