Striking event branding by Your Friends

Oslo based agency Your Friends designed this identity and promotional material in 2009 for the Norwegian design seminar Edit.

Oslo based agency Your Friends designed this identity and promotional material in 2009 for the Norwegian design seminar Edit. They have a very complicated explanation about the thinking behind the design on their site:

The concept and idea is based on the theme effect. An effect is regarded as a concluded result, and can be used as a base for directions chosen while developing. The overall idea was to research a form of “study” on the effect of design, in which the seminars target-group took part in the process of building the identity.

I really like the overall cohesive effect (no pun intended) of the branding, it has a bit of a David Carson flavour:

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

See more in the Your Friends Flickr stream.

Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.