Striking event branding by Your Friends

Oslo based agency Your Friends designed this identity and promotional material in 2009 for the Norwegian design seminar Edit. They have a very complicated explanation about the thinking behind the design on their site:

The concept and idea is based on the theme effect. An effect is regarded as a concluded result, and can be used as a base for directions chosen while developing. The overall idea was to research a form of “study” on the effect of design, in which the seminars target-group took part in the process of building the identity.

I really like the overall cohesive effect (no pun intended) of the branding, it has a bit of a David Carson flavour:

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

Identity and promotional material for the norwegian design-seminar Edit 09.effect

See more in the Your Friends Flickr stream.

By Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.