Fruita Blanch

I really enjoy the look of Catalonian family business Fruita Blanch. The new fresh minimal identity was designed by Barcelona based studio Atipus. They even developed a custom font used across the board. My favourite aspect is how the labels have been designed to reveal as much of the jar content as possible. Sometimes less really is more.

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Via: Identity Designed

Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.