Friday find: Gig flyer

Gig flyers have always been a playground for design experimentation, but they are usually not very representative of great typography. I think this one is a step up and I’ll tell you why…

I found this flyer for the Cape Town Folk ‘n Acoustic Music Festival at a coffee shop on my way to work this morning:

The Cape Town Folk 'n Acoustic Music Festival flyer

Gig flyers have always been a playground for design experimentation, but due to their low-fi tradition and the fact that they are probably often created by musicians rather than designers, they are usually not very representative of great typography.

I think this one is a step up and I’ll tell you why:

  1. The informal and somewhat zany geometric display type used for Folk ‘n Acoustic is anchored nicely by the graphic elements (banners, shapes, icons) around it.
  2. The visual hierarchy of information is presented well by the size and weight of the type; first what, then when and where, followed by who, and lastly the sponsors.
  3. The list of artists’ names vary in size and colour, yet the typographic colour (overall density) has been well preserved.
  4. The strong horisontal structure remains unbroken throughout.
  5. Sticking to just two colours (black and red) was a good choice, especially since the background is textured.
  6. Although it is quite text-heavy, there is enough white space for the design to breathe.

Looking at it a little more critically:

  1. I like the fact that designers are breaking free of the old use-no-more-than-two-fonts-per-design mantra, because it does work in many cases, but I have to question whether using five different fonts on the front of the flyer (plus two more on the back!) is necessary? Perhaps exploring a few different weights of a single typeface instead of using different font families would offer a more consistent result.
  2. I’m probably being pedantic here, but the misregistered effect used on music festival is redundent in context of the treatment across the rest of the layout.

Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.

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