IBM “smarter” billboards

I love the idea of billboards doubling up as seats, shelters and ramps…

Video

I love the idea of billboards doubling up as seats, shelters and ramps. The classic (maybe even retro?) colour and typeface combinations are minimal and striking. Nice work by Ogilvy & Mather France, I’m sure Paul Rand would have approved.

IBM Smarter Cities billboards

IBM Smarter Cities billboards

IBM Smarter Cities billboards

IBM Smarter Cities billboards

IBM Smarter Cities billboards

IBM Smarter Cities billboards

Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.