Font created for Rio 2016 Olympics

The essence of passion and transformation is reflected in this font designed specially for the Rio 2016 Olympic Games…

The spirit  of “Harmonious Diversity” is captured in this font designed by the Brazilian Dalton Maag team for the for Rio 2016 Olympic Games.

The strong contrast between thick and thin strokes was explored during the design process by putting brush to paper and writing by hand. The variety of the curves in the different letters has a unique informality, inspired by the joyfulness of the Brazilian people.

Rio 2016 font

Rio 2016 font

Rio 2016 font

Here are a few images of the design process:

Rio 2016 font

Rio 2016 font

Rio 2016 font

The letter “r”, inspired by Pedra da Gávea:

Rio 2016 font

Fluid lines, simulating the agility of the athletes’ movements:

Rio 2016 font

The letter “m”, inspired by the Copacabana sidewalk:

Rio 2016 font

Read more at Rio2016.org.

Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.