Rockwood Charcoal packaging

Just the other day I found myself thinking charcoal packaging would be a pretty cool design opportunity…

I was looking at the small selection of charcoal brands in our local store just the other day thinking charcoal packaging would be a pretty cool design opportunity since it’s a product without pretence. What I mean is you can probably go as bold and colourful as you want without the risk of sacrificing preconceived ideas of style or elegance – it is what it is!

Well, looks like Atomicdust embraced that exact opportunity with their rebrand of Rockwood Charcoal (nice website design too):

Rockwood Charcoal packaging

Rockwood Charcoal packaging

Rockwood Charcoal packaging

Via: Identity Designed

Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.

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