Last night I saw an awesome movie called Super 8 which inspired me to find this old film and camera packaging.
Last night I rented an awesome 2011 movie called Super 8. I’m not sure how I completely missed it on the circuit, but I had never heard of it. I guess my brain switched off every time I heard someone mention “super something-or-other”, assuming it was yet another superhero movie…
Turns out I was just uneducated. The title refers to a motion picture film format introduced by Kodak Eastman in 1965. Following it’s 8mm predecessor, this bad boy featured smaller perforations allowing for a larger exposure area, hence the superness.
History lesson aside, during the movie (set in 1979) I noticed the unmistakeable yellow Kodak film packs and it inspired me to look for some more film and camera packaging examples from that period. Fortunately I came across a nice little collection at The Medium Control’s inspiration blog, have a look:
Is that some Eurostile I spy on “INSTANT CARTRIDGE LOAD MOVIE CAMERA”? Also note the little SUPER 8 to the right of the camera.
I love the condensed fonts used on this instamatic camera packaging combined with the extended font used for the model number. Any idea what they are? Those slanted terminals on the S and C of INSTAMATIC are quite distinctive…
A look at the typography employed in the 2009 sci-fi thriller Moon.
Last weekend I rented the 2009 sci-fi thriller Moon (yes, I still rent DVDs from the video store like it’s 1999 baby!). Good movie by the way, if you have not seen it, you should. Director Duncan Jones is quoted saying the film was styled to pay homage to similar movies from the 1970s and 80s.
The overall aesthetic decision was to keep a clean, retro feel and deliberately keep away from anything that looked too “high-tech”. – Gavin Rothery
It is quite fitting then, that head of Moon’s graphic design team Gavin Rothery entrusted the majority of the typographic details to a stalwart of 70s science fiction, Eurostile. However, Jones claims that the font used is called Microstyle…
Eurostile was released in 1962 by Italian type designer Aldo Novarese, based on an earlier caps-only font called Microgramma. The only info I am able to find on “Microstyle” is that it’s a variation of Eurostile and Microgramma, so let’s just treat it as the same thing ok?
Here are some examples of the typography in Moon.
Interior of the Sarang Moon Base:
Gerty, the robotic assist:
Fire control graphic:
Digital monitor displays:
Mission badges on the space suits:
Lunar Industries Ltd. logo: