IBM “smarter” billboards

I love the idea of billboards doubling up as seats, shelters and ramps…

I love the idea of billboards doubling up as seats, shelters and ramps. The classic (maybe even retro?) colour and typeface combinations are minimal and striking. Nice work by Ogilvy & Mather France, I’m sure Paul Rand would have approved.

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IBM Film Ribbons by Paul Rand

A striking example of Paul Rand’s packaging design work for IBM from the 1960s.

Javier Garcia of San Francisco found this striking example of Paul Rand’s IBM packaging design tucked away in his dad’s office, still wrapped and unused. Javier points out the nice contrast of the white hand lettering against the bold slab-serifed IBM. I agree, it works super well.

Paul Rand IBM packaging

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