IBM Film Ribbons by Paul Rand

A striking example of Paul Rand’s packaging design work for IBM from the 1960s.

Javier Garcia of San Francisco found this striking example of Paul Rand’s IBM packaging design tucked away in his dad’s office, still wrapped and unused. Javier points out the nice contrast of the white hand lettering against the bold slab-serifed IBM. I agree, it works super well.

Paul Rand IBM packaging

Paul Rand IBM packaging

Paul Rand IBM packaging

Paul Rand produced work for IBM from the 1950s to the late 1990s. The exact date of this particular design is unknown, but thanks to my eagle-eyed forensic analysis of the expiry date (12/6/71) in following picture, and based on the fact that the IBM Selectric Typewriters were only introduced in 1961, this box dates back to the mid 1960s.

Paul Rand IBM packaging