IBM Film Ribbons by Paul Rand

A striking example of Paul Rand’s packaging design work for IBM from the 1960s.

Javier Garcia of San Francisco found this striking example of Paul Rand’s IBM packaging design tucked away in his dad’s office, still wrapped and unused. Javier points out the nice contrast of the white hand lettering against the bold slab-serifed IBM. I agree, it works super well.

Paul Rand IBM packaging

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