IBM Film Ribbons by Paul Rand

A striking example of Paul Rand’s packaging design work for IBM from the 1960s.

Javier Garcia of San Francisco found this striking example of Paul Rand’s IBM packaging design tucked away in his dad’s office, still wrapped and unused. Javier points out the nice contrast of the white hand lettering against the bold slab-serifed IBM. I agree, it works super well.

Paul Rand IBM packaging

Paul Rand IBM packaging

Paul Rand IBM packaging

Paul Rand produced work for IBM from the 1950s to the late 1990s. The exact date of this particular design is unknown, but thanks to my eagle-eyed forensic analysis of the expiry date (12/6/71) in following picture, and based on the fact that the IBM Selectric Typewriters were only introduced in 1961, this box dates back to the mid 1960s.

Paul Rand IBM packaging

Wish list: Explorations in Typography / Mastering the Art of Fine Typesetting

This beautiful typographic reference book with its yellow gilded edges looks like an absolute must-have.

This beautiful typographic reference book with its yellow gilded edges looks like an absolute must-have.

With Explorations in Typography Carolina de Bartolo guides the reader through 24 chapters each exploring different typesetting techniques. Read Patrick Barber’s review for a more thorough account of what to expect from the book.

Explorations in Typography by Carolina de Bartolo

Explorations in Typography by Carolina de Bartolo

Explorations in Typography by Carolina de Bartolo

Explorations in Typography by Carolina de Bartolo

Carolina took two years to complete the book, but what makes it all the more impressive is that this San Francisco based lecturer went the DIY route and published it herself. After finding that the idea was a hard sell for traditional publishers, she had to figure things out as she went along and eventually founded her own publishing company.

Explorations in Typography’s website is certainly worth a visit too. Using a range of web fonts from Typekit, the home page offers an interactive experience in exploring typesetting techniques, each with annotations explaining the merits of the resulting layout.