Industrious coffee and condensed type at Yourstruly

Yourstruly, located on Long Street in the heart of Cape Town’s city centre, is one of my favourite lunch time spots. One thing I enjoy about it is the DIY ethic…

Yourstruly, located on Long Street in the heart of Cape Town’s city centre, is one of my favourite lunch time spots.

One thing I enjoy about it is the DIY ethic: on any given day you can find owner Daniel Holland enthusiastically serving coffee and sandwiches through the hatch, but that’s not all – he also took care of all the graphic design himself, and his dad did the carpentry!

The graphic identity of Yourstruly is quite appropriately anchored by Trade Gothic, which Jason Santa Maria describes as an honest, dependable and industrious typeface with little flourish or fuss.

Next time you’re in Cape Town and find yourself in need of some good coffee and a strong dose of typography, you know where to go.

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Find out a little more about Yourstruly and Daniel on Ilovecoffee.co.za.