I know I’m quite late to the party on this one, but it’s still noteworthy when a global brand like Diet Coke takes design risks. Launched this month, apparently this can is a limited edition. Does that perhaps imply that Coca-Cola is not completely confident in the new design? I’m willing to bet that these will be pulled from the shelves at the first hint of sales dropping.
It’s a refreshing and purely typographic approach, take a look:
Already in stores:
Branded mini fridges:
And I’m not sure what the deal is with this one, maybe an alternate design that never made it to final approval (the orientation of the logo is different). Found on Creative Review:
For more on the topic of Diet Coke’s new look: