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Tag: Turner Duckworth

Diet Coke launches bold new can design

I know I’m quite late to the party on this one, but it’s still noteworthy when a global brand like Diet Coke takes design risks. Launched this month, apparently this can is a limited edition. Does that perhaps imply that Coca-Cola is not completely confident in the new design? I’m willing to bet that these will be pulled from the shelves at the first hint of sales dropping.

It’s a refreshing and purely typographic approach, take a look:

New Diet Coke can design

New Diet Coke can design

New Diet Coke can design

Already in stores:

New Diet Coke can design

Branded mini fridges:

New Diet Coke can design

And I’m not sure what the deal is with this one, maybe an alternate design that never made it to final approval (the orientation of the logo is different). Found on Creative Review:

New Diet Coke can design

For more on the topic of Diet Coke’s new look:

  • Turner Duckworth’s blog
  • Creative Review
  • Diet Coke Facebook page
  • Adweek
  • Underconsideration: Brand New
  • The Fox is Black
Author ImarPosted on September 16, 2011November 27, 2017Categories Noteworthy, TypographyTags Identity, Logo, Packaging, Redesign, Turner Duckworth2 Comments on Diet Coke launches bold new can design

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