Vintage Kodak packaging

Last night I saw an awesome movie called Super 8 which inspired me to find this old film and camera packaging.

Last night I rented an awesome 2011 movie called Super 8. I’m not sure how I completely missed it on the circuit, but I had never heard of it. I guess my brain switched off every time I heard someone mention “super something-or-other”, assuming it was yet another superhero movie…

Turns out I was just uneducated. The title refers to a motion picture film format introduced by Kodak Eastman in 1965. Following it’s 8mm predecessor, this bad boy featured smaller perforations allowing for a larger exposure area, hence the superness.

History lesson aside, during the movie (set in 1979) I noticed the unmistakeable yellow Kodak film packs and it inspired me to look for some more film and camera packaging examples from that period. Fortunately I came across a nice little collection at The Medium Control’s inspiration blog, have a look:

Vintage Kodak packaging

Vintage Kodak packaging

Vintage Kodak packaging

Vintage Kodak packaging

Vintage Kodak packaging

Is that some Eurostile I spy on “INSTANT CARTRIDGE LOAD MOVIE CAMERA”? Also note the little SUPER 8 to the right of the camera.

Vintage Kodak packaging

Vintage Kodak packaging

I love the condensed fonts used on this instamatic camera packaging combined with the extended font used for the model number. Any idea what they are? Those slanted terminals on the S and C of INSTAMATIC are quite distinctive…

Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.

4 thoughts on “Vintage Kodak packaging”

Comments are closed.