Vintage Kodak packaging

Last night I rented an awesome 2011 movie called Super 8. I’m not sure how I completely missed it on the circuit, but I had never heard of it. I guess my brain switched off every time I heard someone mention “super something-or-other”, assuming it was yet another superhero movie…

Turns out I was just uneducated. The title refers to a motion picture film format introduced by Kodak Eastman in 1965. Following it’s 8mm predecessor, this bad boy featured smaller perforations allowing for a larger exposure area, hence the superness.

History lesson aside, during the movie (set in 1979) I noticed the unmistakeable yellow Kodak film packs and it inspired me to look for some more film and camera packaging examples from that period. Fortunately I came across a nice little collection at The Medium Control’s inspiration blog, have a look:

Vintage Kodak packaging

Vintage Kodak packaging

Vintage Kodak packaging

Vintage Kodak packaging

Vintage Kodak packaging

Is that some Eurostile I spy on “INSTANT CARTRIDGE LOAD MOVIE CAMERA”? Also note the little SUPER 8 to the right of the camera.

Vintage Kodak packaging

Vintage Kodak packaging

I love the condensed fonts used on this instamatic camera packaging combined with the extended font used for the model number. Any idea what they are? Those slanted terminals on the S and C of INSTAMATIC are quite distinctive…

By Typedeck

Typedeck started out as a collection of hand-picked creative news, resources and inspiration on the night of 5 June 2011.

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