Industrious coffee and condensed type at Yourstruly

Yourstruly, located on Long Street in the heart of Cape Town’s city centre, is one of my favourite lunch time spots. One thing I enjoy about it is the DIY ethic…

Yourstruly, located on Long Street in the heart of Cape Town’s city centre, is one of my favourite lunch time spots.

One thing I enjoy about it is the DIY ethic: on any given day you can find owner Daniel Holland enthusiastically serving coffee and sandwiches through the hatch, but that’s not all – he also took care of all the graphic design himself, and his dad did the carpentry!

The graphic identity of Yourstruly is quite appropriately anchored by Trade Gothic, which Jason Santa Maria describes as an honest, dependable and industrious typeface with little flourish or fuss.

Next time you’re in Cape Town and find yourself in need of some good coffee and a strong dose of typography, you know where to go.

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Yourstruly Cafe, Long Street, Cape Town

Find out a little more about Yourstruly and Daniel on Ilovecoffee.co.za.

Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa.

2 thoughts on “Industrious coffee and condensed type at Yourstruly”

  1. Love the place, love the coffee, love the font, love the logo, love Daniel… so great to share the love! One thing though: Daniel has used five different fonts in the logo alone!!! That is a massive no, no, but somehow it works – well done!!

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