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Friday find: Atari logo

The Atari logo, sometimes referred to as the “Fuji” symbol, was designed at the company’s inception in 1972 by California based George Opperman.

The Atari logo was designed at the company’s inception in 1972 by California based George Opperman. Sometimes referred to as the “Fuji” symbol, the icon is both a stylised A and a representation of two opposing video game players playing Pong, Atari’s best seller at the time.

Atari logo design by George Opperman

Atari logo design by George Opperman

Via Art of the Arcade.

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Author: Imar

Imar Krige is a professional graphic designer and typography enthusiast from Cape Town, South Africa. View all posts by Imar

Author ImarPosted on November 4, 2011November 27, 2017Categories Artefacts, TypographyTags Atari, George Opperman, Logo, Video Games, Vintage

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