I was looking at the small selection of charcoal brands in our local store just the other day thinking charcoal packaging would be a pretty cool design opportunity since it’s a product without pretence. What I mean is you can probably go as bold and colourful as you want without the risk of sacrificing preconceived ideas of style or elegance – it is what it is!
Well, looks like Atomicdust embraced that exact opportunity with their rebrand of Rockwood Charcoal (nice website design too):
Via: Identity Designed
See what you mean and agree with you!
(A world of possibilities lies waiting…….)
The design is an important aspect as it also used to attract visitors to buy the product.
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