I was looking at the small selection of charcoal brands in our local store just the other day thinking charcoal packaging would be a pretty cool design opportunity since it’s a product without pretence. What I mean is you can probably go as bold and colourful as you want without the risk of sacrificing preconceived ideas of style or elegance – it is what it is!
Well, looks like Atomicdust embraced that exact opportunity with their rebrand of Rockwood Charcoal (nice website design too):
