I love it, and no doubt you have seen it many times before. This “Get Out There” logo is always popping up on design and inspiration sites, but always without attribution. I decided to fix that…
I love it, and no doubt you have seen it many times before. This “Get Out There” logo is always popping up on design and inspiration sites, but always without attribution. I decided to fix that. It took a little digging around on the old Google machine, but I finally found the man responsible…
Ladies and gentlemen, David Sackville from Brisbane, Australia!
In his own words:
A brand concept I worked on for Get Out There but unfortunately was never incorporated. I’m quite proud of it as it was drawn completely in vector without any physical drawing. This is because I suffer from a rare but harmless condition which causes my hands to shake uncontrollably at times, meaning that a mouse suits me far better than a pen. It then went on to become quite a favourite on well visited sites such as Dropular & FFFFound after I posted it online.
See more of David’s work on his website and his Cargo portfolio.
I know I’m quite late to the party on this one, but it’s still noteworthy when a global brand like Diet Coke takes design risks. Launched this month, apparently this can is a limited edition. Does that perhaps imply that Coca-Cola is not completely confident in the new design? I’m willing to bet that these will be pulled from the shelves at the first hint of sales dropping.
It’s a refreshing and purely typographic approach, take a look:
Already in stores:
Branded mini fridges:
And I’m not sure what the deal is with this one, maybe an alternate design that never made it to final approval (the orientation of the logo is different). Found on Creative Review:
For more on the topic of Diet Coke’s new look: