Exploring the design of the human experience
These typographic T-shirt designs by Mats Ottdal may just change my mind about Nike…
I have never owned a single item of Nike clothing, I guess the brand image just doesn’t really appeal to me. However, these typographic T-shirt designs by Mats Ottdal may just change my mind about that!
Oslo based agency Your Friends designed this identity and promotional material in 2009 for the Norwegian design seminar Edit.
Oslo based agency Your Friends designed this identity and promotional material in 2009 for the Norwegian design seminar Edit. They have a very complicated explanation about the thinking behind the design on their site:
The concept and idea is based on the theme effect. An effect is regarded as a concluded result, and can be used as a base for directions chosen while developing. The overall idea was to research a form of “study” on the effect of design, in which the seminars target-group took part in the process of building the identity.
I really like the overall cohesive effect (no pun intended) of the branding, it has a bit of a David Carson flavour:
See more in the Your Friends Flickr stream.