He started out as a painter, but got hooked on typography instead. Let’s take a look at the fantastic grid-based typographic works of living design icon Wim Crouwel.
Willem Hendrik Crouwel is an influential Dutch graphic designer born in 1928. After studying fine art in his home town of Groningen, he set out to be an expressionist painter. In the early 1950s Crouwel designed his first poster and he was instantly hooked on the idea of aesthetically arranging visual information.
Crouwel’s design career took shape in designing posters and catalogues for the Van Abbe Museum during the latter part of the ’50s. In 1963 he co-founded a design studio called Total Design and from 1964, Crouwel was responsible for the design of the posters, catalogues and other visual material for the Stedelijk Museum in Amsterdam.
Heavily influenced by grid-based International Typographic Style, Crouwel is a purist at heart, yet his work displays a playful view on design and typography. He expressed the idea that design should simply communicate information to the viewer with as few ornaments and as little styling as possible.
Crouwel is still an active member of the Dutch graphic design scene as an advisor in Total Identity (previously called Total Design). The company has over 150 designers working in 6 cities.
Here’s a short (3:56) video profile on Wim Crouwel followed by 30 fine examples of his oft-imitated work. Enjoy!
Great gig poster designed by Curtis Lynn Jinkins from Austin, Texas. What I enjoy most about it is the interesting balance…
Great gig poster designed by Curtis Lynn Jinkins from Austin, Texas. What I enjoy most about it is the interesting balance: even though the abstract graphic dominates the majority of the space, the composition would be nothing without the carefully considered typography.
Now here’s a poster I can relate to much more than pretending I know how to keep calm and carry on!
Now here’s a poster I can relate to much more than pretending I know how to keep calm and carry on! Connecticut based Ross Moody designs and screen prints awesome things in his living room under the banner of “55 Hi’s”. These puppies are printed by hand on French Kraft using environmentally friendly materials which means that no two are exactly alike.
Place your order for “I never finish anythi” at 55 Hi’s.
A striking poster designed by Cincinnati based designer Tom Davie of studiotwentysix2.
A striking poster designed by Cincinnati based designer Tom Davie of studiotwentysix2. The description is quite entertaining too:
This poster is three generations in the making. My grandfather was thrifty and savvy enough to collect hundreds of pieces of discarded metal, my father was wise enough not to throw the rusted metal away, and yours truly, for picking through it, not getting tetanus, and visually arranging it.