Hampus Jageland, a Swedish designer based in Paris, designed this simple and clever identity for Edgeboard – an equally simple and clever product. I love the thinking behind it and the way the logo interacts with its environment. The tightly kerned bold geometric lettering doesn’t hurt either.
Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against.
I love this, somehow identify with it! It kind of ‘wraps’ while at the same time signalling flexibility without sacrificing order and precision….
Yes, well said!
i like the B on the building!