The Museum of Modern Art in New York City (MoMA) has an in-house design department very practically named The Department of Advertising and
Graphic Design.
They are responsible for exhibition designs, advertising campaigns and any printed materials needed by the museum’s numerous departments including curatorial, education and visitor services.
If we learned anything from the career of Wim Crouwel it is that working for a museum provides fertile ground for typographic exploration. The MoMA team’s impressive portfolio suggests that this is indeed the case:
