Fruita Blanch

I really enjoy the look of Catalonian family business Fruita Blanch. The new fresh minimal identity was designed by Barcelona based studio Atipus. They even developed a custom font used across the board. My favourite aspect is how the labels have been designed to reveal as much of the jar content as possible. Sometimes less… Continue reading Fruita Blanch

Helvetica redesigned

News of Linotype’s latest typeface offering, Neue Haas Grotesk has swept the typosphere since its release on June 7th. The story goes that the famous digital sans-serif  typeface we know today as Helvetica, was originally designed by Max Miedinger in the ’50s as Neue Haas Grotesk. The conversion from metal type to digital resulted in a one-size-fits-all… Continue reading Helvetica redesigned